Category: Digital Marketing

byAlma Abell

Reaching out to your audience can be tough. If you’re still doing it old-school, you might want to hire the services of an advertising agency in Woodland Hills CA.

Innovation

An advertising agency can help innovate, update and upgrade your marketing campaigns and practices. Interested in SEO and digital media marketing but don’t know where to start? An advertising firm can give you the help you need to get started.

Communication

These days, it takes more than putting up a site to get a steady stream of traffic. Depending on your products or services, you could be competing with hundreds—if not thousands—of other SMEs out there, doing the same thing you’re doing and selling to the same target market you are. That means reaching out to your consumer market through old marketing channels are no longer going to work.

An agency, on the other hand, can help you communicate special features or benefits of your products or services in a way that makes them stand out from the rest. That’s going to connect with your target audience better.

Reach

You’ll need to be where your market is at, whether that means opening an Instagram account or FB page. By hiring anadvertising agency in Woodland Hills CA, you won’t have to worry about not knowing enough to open an account on platforms that matter to your audience. The agency can create, build and maintain those pages for you so you and your team can focus on your core business.

Time

An agency will know what marketing measures to take. They also have the right tools and an experienced team in place to get the work done. With their expertise and experience, they can achieve better marketing campaign results much faster that you could on your own, says the Houston Chronicle, especially if you have little to no training in digital media, SEO or social media marketing.

January, 2018 byadmin

Business analysis professional qualifications help business analysts in many ways. It proves their competence on the subject. It helps organizations to ensure their business analysts are rightly skilled in business analysis process.

However, there is quite a lot of confusion in business analyst’s minds as to which business analysis certification they should pursue. Among the organizations offering business analysis certifications, IIBA® is the most prominent one. It now has 30000+ members of which approximately 10000 are now certified.

IIBA certifications have been most popular and sought after certification among the business analysts globally.

Both CCBA® and CBAP® certifications come from International Institute of Business Analysis™ (IIBA®).

IIBA® has been doing amazing work on making the business analysis profession more recognized among the professional field and in corporate segment.

Last year IIBA® rolled out our new multi-level competency-based Certification program namely

ECBATM – Level 1 – Recognizes individuals entering the field of business analysis.

CCBA® – Level 2 – Recognizes BA professionals who have 2-3 years of business analysis experience.

CBAP® – Level 3 – Recognizes BA professionals who manage and lead with over 5 years of business analysis experience.

CCBA® – Certification of Competency in Business Analysis – is primarily targeted towards mid-level business analysis professionals who have served at least 3750 hours (roughly about 2.5 years) as business analysts in the industry performing BA approved tasks as per IIBA®.

CBAP® – Certified Business Analysis Professional – is primarily targeted towards senior level business analysis professionals who have served at least 7500 hours (roughly about 5 years) as business analysts in the industry performing BA approved tasks as per IIBA®.

Here is a short comparison on both the certification:

High Level Overview of Comparison

Parameter	CCBA®	CBAP®
Certification Body	IIBA®	IIBA®
Targeted at	Business analysis professionals	Business analysis professionals
Curriculum	BABoK 3.0	BABoK 3.0
Eligibility criteria – Work Experience	Minimum 3750 hours of BA work experience aligned with the BABOK Guide in the last 7 years	Minimum 7500 hours of BA work experience aligned with the BABOK Guide in the last 10 years
Eligibility criteria –Knowledge Area expertise	Minimum 900 hours in each of two of the six knowledge areas or minimum 500 hours in each of four of the six knowledge areas	Minimum 900 hours in each of four of the six knowledge areas
Eligibility criteria – Training/PD Hours	Minimum 21 hours of Professional Development Training in the past four years	Minimum 35 hours of Professional Development Training in the past four years
Eligibility criteria – Reference Requirement	Two references from a career manager, client or CBAP® recipient	Two references from a career manager, client or CBAP® recipient
Exam mode and pattern	Online exam in prometric Multiple choice questions	Online exam in prometric Multiple choice questions
Exam Fees	Application Fee – $125 Certification Fee – $325 (for members) $450 (for Non- members)	Application Fee – $125 Certification Fee – $325 (for members) $450 (for Non- members)
Recertification fees	$250 for members $250 for non-members	$250 for members $250 for non-members
Exam/Question Pattern	3 hours long 130 multiple choice questions. Questions are scenario-based	3.5 hours long 120 multiple choice questions. Questions are longer cases (1 to 1.5 Pages of information). Multiple questions about the case.
Difficulty Level	Medium Questions require candidate to do a bit of analysis to arrive at the answer	High Questions require candidate to do a good amount of analysis to arrive at the answer
Business Analysis Planning and Monitoring – 12% Elicitation and Collaboration – 20% Requirements Life Cycle Management – 18% Strategy Analysis – 12% Requirements Analysis and Design Definition – 32% Solution Evaluation – 6%	Business Analysis Planning and Monitoring – 14% Elicitation and Collaboration – 12% Requirements Life Cycle Management – 15% Strategy Analysis – 15% Requirements Analysis and Design Definition – 30% Solution Evaluation – 14%
Focuses on	Requirements Analysis and Design Definition – 32% Elicitation and Collaboration – 20% Requirements Life Cycle Management – 18% Business Analysis Planning and Monitoring – 12% Strategy Analysis – 12% Solution Evaluation – 6%	Requirements Analysis and Design Definition -30% Strategy Analysis -15% Requirements Life Cycle Management – 15% Solution Evaluation -14% Business Analysis Planning and Monitoring – 14% Elicitation and Collaboration – 12%
Brand value	Medium	High Organizations recognize this certificate in their competency framework

You may find the following pages to be useful in this context-CBAP details – AdaptiveUS.com/cbap-certification-trainingCCBA details – AdaptiveUS.com/ccbaYou may find this video to be useful for this comparison.

Visit site for more information. Adaptive US

Some of our recent participant’s feedback –I just wanted to let everyone know I just landed a job at Pfizer as an Enhancements Coordinator! Thank you for your assistance in passing the CCBA. It definitely helped me land this position.They always respond to my questions in a timely manner, no matter what time of day it is, and they are proactive in sharing resources that help you get prepared for the exams. I recommend this program wholeheartedly to any person looking to achieve certification from the IIBA. Adaptive Rocks!!! #5stars