Li Ning Survey Of U.S. Consumers Reveals More Than 90 Percent Ofamericans Are Open To Purchasing Products From Chinese Companies

Li-ning survey of u.s. consumers reveals more than 90 percent ofamericans are open to purchasing products from chinese companies

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Chicago, IL (PRWEB) June 06, 2012 Li-Ning , a leading athletic footwear and apparel company founded byChinese Olympic medal-winning gymnast Li Ning, announced today theresults of its recent study of U.S. consumer sentiment towardChinese goods and products. The results, broken down bydemographics and income levels, reveal that 92 percent of U.S.consumers are likely to purchase products from Chinese companies. American Perception of Chinese Brands Compared to Five Years Ago: Findings showed 62 percent of Americans are more likely to purchaseproducts from Chinese companies today than they were five yearsago, and 74 percent of respondents said their opinion of productsmanufactured in China has stayed the same or improved in this time. Among this majority, consumers ages 18 to 25 and those with ahousehold income level of more than $225,000 had the most positivesentiment toward Chinese brands, with 80 percent of Millennials and92 percent of upper income level consumers stating that the qualityof products manufactured in China have remained consistent orimproved.

We conducted this survey to not only assess Americans perceptionsof Chinese brands overall, but to also analyze which demographicsand income levels were the most receptive to products from Chinesecompanies, said Craig Heisner, VP of Sales, Marketing andMerchandising for Li-Ning. The openness among Millennials and upperincome levels is a key part of our strategy, as it provides anopportunity for us to tap into these markets and tailor ourproducts to fit their needs. Projections of U.S. Sentiment toward Chinese Brands over Next FiveYears: More than half of U.S. consumers believe that, in five years, thebest Chinese products will measure up to American products,signaling a growing trend toward U.S.

acceptance of Chinese brands. How Do Chinese Brands Measure up to Other Countries? Li-Nings study found that roughly two-thirds of Americans considerproducts from Chinese companies to be comparable to othercountries, further supporting the upswing in trust of Chinesegoods. Respondents were likely to purchase items ranging fromappliances, toys, consumer electronics, as well as footwear andathletic apparel, with a majority preferring to purchase consumerelectronics from Chinese companies over any other type of product. American Recognition of Chinese Culture and Brands: Nearly a quarter of Li-Ning survey respondents were unaware iftheyve purchased a Chinese product before, and the majority wasable to recognize Chinese brand names. Consumer-facing Chinesebrands such as Lenovo and Haier were the most well-known among U.S.consumers.

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Other survey findings show that the majority of respondents betweenthe ages of 18 and 35 stated that they would like to travel toAsia. Every survey respondent with a household income of more than$250,000 said they have been to Asia or would like to go in thefuture. The positive perception of Chinese brands among Millennials is apositive indicator that our brand strategy is right on target,added Heisner. As digital natives, we know they are more open toour digital only approach and prefer to interact with companies viadigital channels. The same opportunity lies with the more affluentmarket, as the survey results indicate they are more familiar withChinese culture and products, making them more open to what Li-Ninghas to offer.

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About Digital Li-Ning Digital Li-Ning is a joint venture between Acquity Group, a leadingBrand eCommerce and digital marketing company, and Li-Ning, aleading sportswear brand that inspires athletesbody, mind andspiritand empowers them to stand apart from the ordinary. DigitalLi-Ning was formed to introduce the Li-Ning brand to the U.S.market as part of Li-Ning\’s efforts in exploring overseas marketexpansion opportunities, and it is managed from Chicago. For moreinformation, please visit www.li-ning.com . About Li-Ning Li-Ning is a leading sportswear brand that inspires athletesbody,mind and spiritto make positive changes and stand apart from theordinary.

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Founded by an Olympic gold medalist, Li-Ning brings afresh, new perspective to sports and fitness by offering productsdesigned with passion, wisdom and innovation. As part of Li-Ning\’sU.S. expansion, the company has entered into a joint venture withAcquity Group, a leading Brand eCommerce and digital marketingcompany, to create Digital Li-Ning ( www.li-ning.com ), which will introduce the Li-Ning brand to the U.S. Read the full story at releases/2012/6/prweb9574007.htm .

L (PRWEB) June 06, 2012 Li-Ning , a leading athletic footwear and apparel company founded

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